The gals behind Fashion for Conservation are on a mission – to make a positive impact on the world through conservation-inspired couture. Nazanine Afshar (Art Director, British Vogue), Dr. Samantha Zwicker (wildlife conservationist) and Ava Holmes (fashion week producer), combined their talents and passions to create Fashion for Conservation, fashion campaigns that educate consumers on animals and ecosystems while 100% of funds raised are donated to wildlife groups.
Photo Credit Chantelle Melzer
Fashion for Conservation connects individuals in the world of fashion, film and the arts with current real-world issues by featuring three-year campaigns that focuse on a cause, and new international designers each season.
Photo Credit James Cheng
Elephantasia, Fashion for Conservation’s newest campaign, brings twenty-four international designers to London Fashion Week to present an elephant-inspired fashion show and to raise awareness about the elephant poaching crisis in Africa. The show is featuring each designer’s interpretation of the elephant, while raising money for African Wildlife Foundation and Elephant Crisis Fund.
“The runway pieces represent elephants through their colors, shapes and textures,” states Ava Holmes, Fashion for Conservation co-founder. “Designs range from oversized shoulders on a gray-pleated one-piece, from Indian designer Shriti Pratap, to the delicate golden thread embroidery of a mother and daughter elephant on an ivory-colored sustainable silk dress, by Kromagnon.”
Photo Credit James Cheng
Elephantasia showcases Monday, September 18, 4:30PM, at Freemasons’ Hall, 60 Great Queen St, London WC2B 5AZ. Fashion for Conservation will also be launching their full-color luxury print magazine during the show, the first publication dedicated to connecting fashion with conservation.
If you miss London Fashion Week, you can still catch the dynamic trio in the following cities:
Milan, September 21, showroom preview
Paris, September 26, showroom preview
Seattle, October 10, Cocktails for Conservation
Los Angeles, October 15, press event
“It is not enough to just create pretty fashion campaigns and couture collections,” states Nazanine Afshar, Fashion for Conservation co-founder. “As advocates of the arts, we have the responsibility to use the power of fashion to promote causes around the world that have a direct effect on the future of our planet!”
Follow Fashion for Conservation (@fashionforconservation, @elephantasia2017) through their world tour of Elephantasia, as they empower consumers to say no to ivory, and remind them that their purchasing decisions DO matter.